Save the May Company building from obtrusive digital signage! You still have until Tuesday, October 14 to email City Planning with your vote not to treat the landmark “stack of pennies” building as nothing more than an armature for billboards.
Send your email to Luciralia Ibarra, Environmental Analysis Section, Department of City Planning, firstname.lastname@example.org and reference Case Number: ENV-2013-1531-EIR. For more info, visit http://banbillboardblight.org/preserving-l-a-s-past-motion-picture-academy-wants-to-festoon-historic-building-with-advertising-signs/
Here’s Kim’s email—feel free to borrow some of her language if you agree.
To: Luciralia Ibarra
Environmental Analysis Section
Department of City Planning
Case Number: ENV-2013-1531-EIR
Dear Ms. Ibarra,
I am writing to share feedback on the signage component of the DEIR for the Academy Museum project in the Historic-Cultural Monument May Company Building (Case Number: ENV-2013-1531-EIR).
As an architectural historian and Los Angeles tour guide, whose business is showing the gems of our city’s built environment to thousands of tourists and interested locals each year, I am very concerned about the massive, unusual and obtrusive digital signage proposed for the exterior of the building, including alteration of its central gold pillar with an outline of the Oscar (TM) figural logo, illuminated five-story supergraphic signs on three of the buildings corners, and the filling of its window bays.
Since 1939, the Streamline Moderne May Company building has stood at attention at the Western end of the Miracle Mile, a sculptural masterpiece of glittering gold and elegant black and white horizontals. It is a work of art. To wrap it so completely in digital signage would serve to make an Historic Cultural Monument nothing more than the armature for a billboard. This is an inappropriate and insensitive proposal that the Department of City Planning must discourage. The Academy Museum should use unobtrusive printed signage that does not overwhelm or architecturally transform its landmark building.
I beg you to preserve the beautiful architectural vista at Wilshire and Fairfax for the benefit of future generations of Angelenos and all lovers of the Streamline Moderne. I am sure I am not the only native Angeleno whose earliest memories include eagerly looking for the “stack of pennies building” as my family drove through the Miracle Mile.
Thank you for your consideration, and best regards,
Esotouric bus adventures